Suppression
Option one- Time
- 6 to 12 months
- Outcome
- Hidden from view
New content is published to rank above the negative article. The negative article stays online, and it returns to view whenever the new content slips.
Lewis & Grey International
Crisis response for the first page of search engines.
The problem
One negative article towers over everything.
The market
Most firms bury it, or file a request and hope.
Lewis & Grey
We remove it, through search engines’ own policy frameworks.
Usually within two to four weeks, then the slower work of rebuilding reputation with the people who read it.
How removal works01 / 04Lewis & Grey International / Crisis response
Your situation
When someone searches your name, page one decides what they think.
Most people read the first ten results and stop there. Whatever sits among them becomes the working account of who you are.
The question
How many negative articles are on your page one?
One is enough to change the conversation. With two or three, the search result has started speaking on your behalf.
Removal
The article leaves search engines, and the results beneath it move up.
Nothing has been pushed down or papered over. The result is removed, and page one goes back to describing you as you are.
What page one costs
22%to59%
of prospective customers choose someone else when one to three negative results are on page one.
Source: Moz. Each mark opposite is one prospective customer in a hundred.
Who else sees it
Colleagues, counterparties and industry contacts see the same page.
A search is rarely made by a customer alone. It is made by the lender before a facility is renewed, by the journalist before a call is returned and by the candidate before an offer is accepted.
AI assistants learn from it too. Remove the negative article before the next training cycle and it stays out of their answers.
The market
Three ways to deal with a negative article.
Two of them leave the article where it is. We have set all three side by side so that the difference is plain.
Pay per attempt
Option two- Time
- 4 to 6 weeks
- Success
- 15% to 30%
A removal request is filed for each negative article, one at a time, and most of those requests are declined.
Removal
Lewis & Grey- Time
- 2 to 4 weeks
- Outcome
- Removed from search engines
We remove the negative article from search engines, through search engines’ own policy frameworks. Once it has gone there is nothing left to outrank. How removal works
Lewis & Grey
We remove the negative article from search engines, through search engines’ own policy frameworks.
What follows
Removed in two to four weeks. Then one to twelve months rebuilding reputation with the audiences who have already seen it.
The work is confidential. These are the figures we are able to state in public.
2 billion+
impressions secured for clients
$700 million+
in client revenue protected
2 to 4 weeks
to remove a negative article from search engines
Clients
- Queensland Government
- NSW Government
- Government of the Philippines
- Government of Ghana
- AMP Capital
- Holiday Inn
- Hilton
Confidential briefing